Tap2C is an innovative mobile application which is making use of AR technology. The tool allows adding interactive contents to the pictures and – after scanning them with a smartphone – allows the user to read them. It is an entirely new solution on the polish market, where up to that moment only unattractive QR codes were functioning, and because of that it is not fully understandable for the receivers.

Tap2C had to be made familiar to the contents consumers and potential investors, who can use the tool for their promotional purposes. We took care of Tap 2C communication on social media and we targeted it at two groups: on Facebook to its users, and on LinkedIn to B2B. We also conducted efficient online campaigns that increased the brand’s range and allowed to gain new receivers. We also developed and designed the brand’s image materials, what allowed it to be present on traditional media.

The tool used by the leading magazines such as: Be Active, Playboy, Focus, or Claudia, became more common. It is used by an increasing number of the brand’s business partners. And the mobile application is used by thousands of users.