advertising campaignssocial media marketingevent marketingbrandingweb development
cha llenge
In 2016 a new position appeared on the Polish map of festivals – Szczecin Jazz. The organizers prepared a few days long program of concerts and different accompanying events with participation of world’s top jazzmen. They asked us to create the event’s identification and to promote it in the Internet.
solu tion
Firstly, we created a logo inspired by the process of composing music. The next step was to make an Internet service in RWD technology, where we emphasized the most important elements: the program and the description of the artists. We also shortened the way to purchase the tickets. In the end we took care of the event’s communication in social media and we made a nationwide online campaign.
out come
As a result of our actions all the tickets for the 12 festival’s concerts got sold out. Music lovers became aware of Szczecin Jazz, which became a recognizable brand in Poland. The second edition of the festival took place in 2017 and next ones are already planned.
