The construction of the liquid gas terminal LNG in Świnoujście is the first investment of this sort not only in our country but in this part of Europe. During its realization, Polish LNG wanted to familiarize the Poles with the topic of power engineering and gas industry in an accessible and understandable way.

We developed the strategy for the brand’s presence in the Internet and we prepared a communication plan concerning different social services: Youtube, LinkedIn, Flickr, Instagra, and Pinterest. In addition to running the Polish LNG social media profiles, we took care of : supporting the PR, preparing creative conception for promotional actions and running contests.

The LNG terminal is no longer a mysterious and inaccessible place surrounded by a high fence. Thanks to our social media actions, everybody could make a virtual tour around the investment territory, which previously only the construction executers were allowed to enter. The LinkedIn communication allowed reaching an entirely different group of receivers: The investors, businessmen and engineers. The profile provides corporate information but it also allows gaining new, qualified employees.