Classic, Sensual, Feminine... KMX Fashion

research and consulting advertisement campaign communication strategy branding

cha
llenge

KMX Fashion has been charming Polish women with excellent design and high quality of their products for 25 years. It skillfully links classic elegance with the up-to-date trends and the women’s needs. To catch up also with the technological changes, the brand launched online sales, but its image needed a bit of refreshing.

cha<br>llenge
KMX Fashion - Classic, Sensual, Feminine...

solu
tion

At the beginning we took care of the KMX’s logo. We wanted to underline the brand’s top qualities: elegance, classics and high quality. As a next step we ran an online and press campaigns, because even the brands which are strong on the market need to promote their new sales channel.

solu<br>tion

out
come

The logo gained a modern character, without losing the layout known to the regular customers and close to the company’s founders. It presents itself excellently on the Internet, on the advertising media and, above all, on the brand’s products. Because of the well planned campaign we reached new KMX’s receivers, who are eager to use the online sales form.

out<br>come
KMX Fashion - Classic, Sensual, Feminine...
KMX Fashion - Classic, Sensual, Feminine...
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