AGNES WESS is another of our introductions of the brand to the market. This time the brand was really innovative and in the same time placed in the premium section. We had a great product and an open field for action. We started with a strategy.
After a thorough analysis of the product, the market, the competitors and up-to-date trends, we developed a communication strategy. We came up with the brand’s name, claim and visual identification. Next steps were to choose proper marketing tools and to introduce the brand.
As a result there appeared an overall creative concept of the AGNES WESS brand. We put into operation the online store, we launched the communication on social media and we prepared a full package of all the materials necessary for the promotion and distribution, amongst others: packages, labels, folders, banners. At present, we take care of the brand and still deal with its communication and online advertising.